COO, Digital Media Solutions

About Fernando

With 16 years of experience under his belt, Fernando Borghese has established himself as a dynamic marketer, revenue driver and problem solver. His diverse background stretches throughout startup, mid-size and Fortune 500 companies, creating results-driven performance advertising solutions wherever he goes. He served as Director of Sponsorships and Event Marketing at The Football Network before moving onto Executive Vice President of DMi Partners. As Co-Founder and Chief Operating Officer of Digital Media Solutions (DMS), Fernando is responsible for the day-to-day leadership and management of the company, encompassing all lines of business. He has a successful track record of building high-performing teams that deliver measurable impact for DMS and its clients. Under his leadership, DMS has achieved incredible year-over-year growth which has earned recognition on the Inc. 5000 list for five consecutive years.

 

Session:

 

11:00am – 11:45am
Main Hall
ALL

Lead Generation in 2020: Using Hindsight to Predict the Future

Change is constant in the world of lead generation, and this year will not be an exception. From algorithm changes to compliance and from technology advancements to targeting enhancements, the lead generation world is more complicated than ever. In this session, we’ll outline recent lead generation industry evolutions and discuss how these changes will impact strategies and performance in the year ahead.

 

Speakers:
Joey Liner
Fernando Borghese