About Alex

As a hands on leader of multiple successful companies, Brazilian-born and Florida-raised Alex Oliveira has helped clients advance their businesses and brands by building and executing interactive marketing campaigns for over 15 years.

With a heavy emphasis on Lead Generation, Alex has created a name for himself as a well-respected digital marketer and entrepreneur. From Small to Mid-sized companies to non-profits and Fortune 500 brands like Ford & Autonation, Alex enjoys a diverse portfolio of clientele. Alex’s other passions include adventuring with his wife and 4 kids, giving back to the community and having his morning coffee with a splash of his favorite podcast.

Session:

1:45pm – 2:30pm
B/C
ALL
Insurance
Mortgage
Solar
EDU

Using Design Thinking to create lead generation campaigns that are innovative and successful

Start referring to your leads by the name of the consumer. By having a human-centered approach you’ll map out the journey of your customers and serve them at a deeper level. In this session we’ll use several Design Thinking principles to dive into how lead generation campaigns are built and executed. We’ll look at examples of successful and failed campaigns. We’ll also discuss ways in which you can be innovative with both the technologies available as well as tools to give you greater insights into your customers. Thus making the consumer and the advertiser happier!