2:00pm-2:30pm
E/D
Mortgage

Designing lead generation systems: Getting your digital strategy integrated

Content, SEO/PPC, social media, landing pages, funnels – where to start? Digital is only getting more complex. Your customer’s attention is only becoming more fractured. How do you deliver consistent marketing performance?

Your challenge, as a CMO, marketing director, or agency, is to figure out how to maximize outcomes – leads – given your team, resources, product/service, and skills. This is where thinking in terms of lead generation systems can be your secret weapon.

Using a few simple frameworks and workflows, I’ll give you the tools to design your own lead generation system. We’ll help you integrate your channels, tactics, and start working opportunities at all phases of the buyer’s journey.

In this session, you’ll learn how to:

• Design campaigns that work the entire sales funnel from awareness to closed deal…and beyond
• Systems to move from awareness to intent
• Systems and processes to stay engaged from intent to close
• System for re-engaging and nurturing leads that go to sleep or have already closed
• How to create an embedded lead generation system that increases the valuation of any business