About Ruben

Ruben’s focus and passion for all things marketing stem from his construction roots from growing up in a roofing family in Los Angeles. A solar junkie who has sold, installed, marketed and who played an instrumental part in scaling lead generation and sales for a small regional contractor into a VC backed national residential solar installer in Horizon Solar Power/ Sungevity.

Ruben’s focus on lead generation and empathy for contractors’ marketing woes come from over a decade of experience in-home services. From developing multiple brands for small contractors to leading multi-million digital media buys, his experience has recently led him to a career in SaaS with a focus on customer acquisition technology.

Ruben currently serves as the Director of Home Services and Cleath Tech for ActiveProspect, where is responsible for supporting, leading and educating contractors on the benefits of software, data analytics, and API integrations to help increase product adoption, operational efficiency while reducing acquisition costs throughout the funnel.

Session:

2:30pm – 3:15pm
G/F
Solar

Consumer Data Augmentation for Home Services/Solar in 2020

This session will discuss the increased importance of using 3rd party data, filtering and optimization in the modern age of solar lead generation both by sellers and buyers.

Panelists from both sides will discuss the evolving strategies of using real-time data to enrich, filter and make key decisions that improve campaign conversions, CPL and the customer journey.  We’ll explore leveraging data analytics, the various filtering methods and the solar lead generation ecosystem as a whole.

Key Takeaways:

• Discover the key measures of agent performance for efficiency and quality
• Find out how to use consumer demographic data to help gain lift within the contact center
• Learn how data enhancements can add value and continuous improvement in your contact center
• Identify the types of data you need or can use to convert a consumer to sale and ultimately into a install
• Understand the true value data brings to your understanding of your buyer personas
• Learn to identify and analyze specific audiences for hyper-targeted experimentation
• How to leverage layered data in your experimentation programs to drive growth