Rich Kahn
CEO, Anura.io
About Rich
Rich Kahn is a digital advertising and ad fraud expert with over 26 years of experience. He is currently the co-founder and CEO of Anura.io, a benchmark setting ad fraud solution. A distinction which has been earned through years of development, fueled by victimization of malicious ad fraud.
In 2003 Rich co-founded eZanga.com, a digital marketing ad network. A supply and demand provider, eZanga quickly felt the negative effects of ad fraud. Advertisers held eZanga accountable for poor performing campaigns caused by fraud. Rich began to develop strategies to identify and combat all aspects of ad fraud. As new threats began to emerge, Rich’s innate ability to identify and program to defend quickly eliminated the threat. As the years passed, and the fraud detection capabilities expanded, eZanga thrived. Rich recognized the demand for eZanga’s proprietary fraud detection strategies and set off to develop a stand-alone fraud detection solution, Anura.io is that solution.
Rich’s unparallel ability to identify and programmatically solve issues, is complimented by his visionary prowess. Product development and improvement is always on the forefront. His ability to access a problem or goal and quickly formulate a solution sets him apart from his peers. This is a testament repeated often when Rich’s name is brought up in industry circles.
Rich has received numerous industry and business achievement awards during his tenure. He will humbly express his most treasured was receiving the Ernst and Young Entrepreneur of the Year Award.
Today, Rich’s top priority is the continued development Anura.io making it the industry’s best ad fraud solution.
Session:
11:00am – 11:45am
E/D
ALL
Insurance
Mortgage
Solar
EDU
Ad Fraud is growing at an exponential rate…how does this affect your Leads and your client?
We all know that digital ad fraud is a problem. However, do we really know how big of a problem? How fast it is growing? How does it affect the Lead Generation industry and TCPA compliance?
In this session we will explore the growth of ad fraud over the past couple of years compared to the growth of digital marketing. We will review reports that predict it to be a $100 Billion dollar a year issue within the next couple of years.
We will also look at how this fraud can affect campaign performance, decrease client demand, create brand reputation issues and TCPA compliance issues.
Finally, we will discuss the signs you can use to identify these fraudulent visitors and what you can do today to start fighting against it.
