About John

John is a seasoned expert and senior business leader known for helping brands build or reinforce their digital marketing strategy in order to accelerate growth, exceed revenue goals and achieve scale.  John has been in the lead generation and digital marketing space since 2003, partnering with or helping to lead the marketing efforts for companies such as Frontpoint, LendingTree, TaxSlayer, Costco, QuinStreet, LeadPoint, LowerMyBills, and more.

Session:

1:45pm – 2:30pm
E/D
Mortgage

The Art of the Message: How text, instant messenger, and other platforms are changing how you communicate with Prospects

How we communicate and engage with our prospects is a continual evolution of strategies and techniques. In this sessions we will hear from multiple experts as they share best practices around effective contact strategies using text, instant messenger, chat bots, and other forms of automation.