Heather Bauman
Sr. Director of Strategic Partnerships, TRANZACT
About Heather
Heather is an experienced digital marketer and business strategist. She has spent the last twelve years working in various capacities within the industry, and has experience working in the non-profit, b2b and b2c sectors. With experience spanning the creative, operational, technical and strategic areas of digital marketing, she brings with her a unique and wholistic perspective on the industry.
Session:
1:45pm – 2:30pm
Main Hall
ALL
Insurance
Mortgage
Solar
EDU
Put that coffee down. Coffee is for Testers!
Want to 2-3x your leads? ABT. Always Be Testing! How often is your team testing? Is testing part of your culture/DNA? With media scarcity and fragmentation and consumer engagement diminishing and scattered, customer acquisition is on the rise. Now, more than ever, testing is critical. Learn both the art and science from some highly effective industry folks!
