About Jaimie

Jaimie Pickles is the general manager of Jornaya’s fast-growing insurance business. Prior to Jornaya, Jaimie pioneered and led multiple online and mobile advertising companies, including InsWeb Corporation – the first online insurance marketplace, We Speak Insurance – the first insurance call generation company, and Canal Partner LLC – advisor and investor in early-stage marketing and advertising technology companies. Jaimie holds the CPCU and ARM insurance designations and has a BS from the University of Tennessee and an MBA from the University of Chicago.

Jornaya is a data-as-a-service (DaaS) company working in the major-life purchase industry, including automobiles, consumer finance, insurance, and education. By working with lead generation companies, comparison shopping services, and other partner-contributed data sources, we have a first-hand view of 200+ million purchase decisions every month. We organize and provide access to these shopping behaviors enabling the smartest and safest interactions with customers.

Session:

1:00pm – 1:45pm
Main Hall
ALL
Insurance
Mortgage
Solar
EDU

Reaching the Customer of the Future in Mortgage & Insurance

Change is constant in the world of lead generation, and this year will not be an exception. From algorithm changes to compliance and from technology advancements to targeting enhancements, the lead generation world is more complicated than ever. In this session, we’ll outline recent lead generation industry evolutions and discuss how these changes will impact strategies and performance in the year ahead.