About Aru

Aru Anavekar is the Founder and CEO of Botsplash, a digital messaging software. Aru founded Botsplash with goal to connect lenders(businesses) with its customers in a meaningful omnichannel conversation platform spanning multiple digital channels. Botsplash helps businesses adopt digital strategy with the right balance on Live Chat and Automation. Aru has rich experience helping companies advance and grow by providing expert guidance to develop scalable and agile platforms that have driven digital companies to unicorn status and beyond. Prior to starting Botsplash, Aru worked at LendingTree where she held roles in Technology/Engineering and Product Management.

Session:

1:45pm – 2:30pm
E/D
Mortgage

The Art of the Message: How text, instant messenger, and other platforms are changing how you communicate with Prospects

How we communicate and engage with our prospects is a continual evolution of strategies and techniques. In this sessions we will hear from multiple experts as they share best practices around effective contact strategies using text, instant messenger, chat bots, and other forms of automation.