About Jeff

Jeff Kreisler is just a typical Princeton educated lawyer turned award-winning comedian, best-selling author and champion for behavioral economics.

His second book – Dollars And Sense: How We Misthink Money and How To Spend Smarter – was co-authored with Dan Ariely and is available in over 20 countries.  It was dubbed Best Business Book of the Year by Business Insider, Huffington Post, Audible, and the Washington Post (“A brilliant and accessible look at behavioral economics”).

Jeff is also Editor-in-Chief of PeopleScience.com, a new thought-leadership platform for applying behavioral science to the modern marketplace.  He won the Bill Hicks Spirit Award for Thought Provoking Comedy, writes for TV, politicians & CEOs, has appeared on CBC, CNN, FoxNews, MSNBC, Current TV & Sirius/XM and has toured most of the known world.

Jeff uses behavioral science, real life and humor to understand, explain and change the world.

The New York Times calls him “Delectable,” CNBC says, “Laugh out loud – roaring,” Yum! Brands says, “A terrific keynote!” and his kids still think he’s “cool.”   His first book was the satire Get Rich Cheating.

Session:

9:30am – 10:45am
Main Hall
ALL

The Decision Making Processes of Your Customers & Clients

Consumers in today’s society have ever changing means to communicate their preferences, absorb information and adjust their decision making processes. How can companies prepare for a new era of consumers? Sharing his dynamic take on the behavioral science at work behind our collective decision- making, Jeff explains why irrational behavior often interferes with best intentions. Packed with “aha!” moments, this talk also offers practical (and often entertaining) insights help create better decision-making structures for the irrational and illogical among us.