About David

David Quiec is a partner at Enginefish, a lead generation agency supporting clients in various verticals such as insurance, loans and home services. He has over 10 years in online customer acquisition for large companies and Silicon Valley start-ups. Previously he was VP Marketing & Publishing at Kabam (sold for $900M), and Head of Online Marketing for Intuit Small Business. In those roles, he ran a team of paid and organic channel managers, funnel optimizers, data analysts and a creative team. Together they managed a $40M/year marketing budget to deliver on pure performance. In his spare time, David plays underwater hockey (having played for the US national team) and learns languages (he speaks six).

Session:

3:15pm – 4:00pm
Main Hall
ALL
Insurance
Mortgage
Solar
EDU

Online Call Generation for Fun & Profit

The best lead is someone on the phone wanting to speak to you. Their immediate availability alone is a higher value than a form lead that has to be called, likely multiple times, for a connect. If so, how do you find these calls? Is it via TV ads, transfers from partner companies, online? Let lead gen experts David Quiec and Adam Sthay show you how to generate calls using search and social. They’ll share strategies, tactics and best practices in setting their campaigns, building their funnels and using data for improved performance. This session is more than basic information – it includes advanced techniques developed in their companies.

Key Takeaways:

• Learn how to generate calls using paid search (i.e. Google, Bing) and paid social (i.e. Facebook, Snapchat)
• Use the necessary steps to convert a site visit to a qualified call Optimize your online marketing channels and lead funnels for quality and scale