About Greg

As CEO of Blue Chair, LLC., Greg has more than 30 years of entrepreneurial experience in startups, acquisitions, business development, and take overs. Starting with Gragg Advertising in 1992, Greg has started four additional technology companies, purchased one and helped developed over 20 proprietary products focused on “good practices” in performance marketing, Professional Employer Organizations and Brand Security.

Greg has been nominated for entrepreneur of the year twice and has received numerous accolades and awards over the years

Greg’s companies have been noted in Kansas City’s fastest growing companies for the last 20 years. In 2017, Lever1 was listed as the fastest growing company in Missouri by Inc. Magazine and was the 40^th fastest growing company in the US. In addition, IntegriShield was listed as one of the top 5000 fastest growing companies by Inc magazine.

Greg has been politically involved in performance marketing and in the last two years has been instrumental in working with the FTC, FCC, CFPB as well as States Attorney’s Generals establishing internet standards and best practices.

Greg has knowledge and background in entrepreneurial start-ups, company management, company operations, cash flow, marketing, finance and sales. He holds himself to a higher level of performance striving for excellence in everything he and his companies can offer.

Session:

3:00pm – 3:45pm
B/C
EDU

Social Media Marketing the Next Big Lead Gen Frontier

Social media marketing is emerging as one of the largest lead generation fields marketing has ever seen. It lends itself to lead generation through a variety of sites, apps, in game, self-interest and personal opportunities as well as the ability to target to the interest of your consumer. If done right, it can be lucrative, and any business can find their sales niche.

A large group of companies make social media marketing superficial; this is really the tip of the “iceberg” and they are missing the opportunity. With strategy, authenticity and transparency, social media can assist with reaching the following goals:

• Driving leads and sales
• Community and relationship building
• Brand development and awareness
• Product testing
• Event promotion
• Reputation management
• Referrals

Many companies struggle to know where to start. In this social media presentation, we will look at each strategy as well as channels and the results by channel. We will also overview a step by step process on launching a social media program for your business, where to get started, how to manage and where to find leads and sales for your company.

Learning outcomes:

• The different strategies for social media
• The different social media channels
• How to use each channel
• Performance by each channel
• How social media works into your overall marketing strategy