Jason Pfaff
VP Operations + Marketing, Salem University
About Jason
Jason has built new products, lead generation strategies and marketing programs across the education vertical. A noted innovator who has also served as Head of Product Development and Innovation for multiple education entities serving different ends of the market, he offers a unique ability to design, develop, launch and manage new breakthrough products.
Jason’s passion is lead generation and he challenges the teams he leads to always be ahead of the curve and develop performance marketing strategies based on where the market is headed in the future.
Jason currently serves as Vice President of Marketing for Salem University and Schiller International University where he is responsible for lead generation for over 50 academic programs globally. A robust mix of analytics, innovation and user centric campaign design has enabled him and his team to significantly reduce acquisition costs and improve performance by increasing inquiry volume and conversion in tandem.
Session:
1:45pm – 2:45pm
B/C
EDU
Solar
Mortgage
Insurance
“Alexa, generate some leads for me”
In 2020, 50% of all searches will be performed via voice, and 30% of searches will be done without a screen. Is your business ready to generate leads in this new world? In this interactive session, Jason will begin by discussing the current and expected trends in voice search, marketing and lead generation across multiple industries. He will walk participants through the specific features that make for a great voice app for lead generation. He will then demonstrate live how to use low to no cost tools to build lead generating voice apps on the Alexa and Google Assistant voice platforms using examples from the Education industry. These examples can be applied across any industry vertical, not just Education. Participants will be able to follow along live with and build their own Alexa or Google Assistant application. Jason will conclude by sharing a specific plan for deploying and marketing voice applications for maximum lead generation performance.
Participants will leave the session with:
1. A specific understanding of how voice is disrupting their vertical
2. Key features to incorporate in voice apps to ensure success
3. An understanding of how to design and build voice apps that generate leads
4. A simple strategy for marketing their voice app for lead generation
