About Jim

Jim McKinley is a principal and co-founder at (un)Common Logic, a digital marketing ad agency with deep experience in lead generation. Additionally, Jim co-founded 360Conect, one of the largest B2B lead generation companies in the U.S. He has more than 20 years of paid media experience, as both a client and a service provider. Additionally, Jim is an Adjunct Professor of Digital Marketing at Baylor University. Through these experiences, Jim has a thorough understanding of the evolution of and emerging trends within digital media.

Session:

1:45pm – 2:30pm
Main Hall
ALL
Insurance
Mortgage
Solar
EDU

Paid Media – What the LeadGen Winners are Doing

How do leadgen companies win at paid media in 2020? Is it all about finding the “right” channel that has not yet been discovered by your competitors? Is it using a secret piece of technology that optimizes the way to success? Are winners using big data and AI in unique ways?

While these things can be helpful, winners in the paid media space are not relying on “one weird trick” or tactic for their success. Instead, they are winning in the trenches, where they are doing lots of little things well. Winning multiple “games of inches” across multiple channels allows these companies to maximize the impact of their marketing efforts and get ahead of their competitors.

Join (un)Common Logic’s Jim McKinley for a high-energy, example rich session discussing how digital media winners are being successful. Topics include:

• Focusing on the right data and metrics
• Removing friction throughout the buying process
• Testing Testing Testing
• Integrated, end-to-end messaging
• Understanding the value of different media channels

Session attends can expect to take home specific things they can do inside of their digital media spend today in order to improve performance.