Joe Laskowski
CMO, HEG Digital
About Joe
Joe Laskowski, Managing Partner and Chief Marketing Officer for HEG Digital and Inquir (formerly Higher Ed Growth), brings nearly 30 years of executive-level sales, performance marketing and management experience to the table. Specializing in building, growing and/or revitalizing businesses in several industries, Joe has firsthand knowledge of the common pitfalls and setbacks that companies can experience. His approach to coaching executives, developing strategies and providing solutions are driven in part by a focus on establishing and maintaining positive relationships while using a consultative style of interaction that highlights meeting the needs of prospective clients and employees. Career highlights include multiple startups as well as global organizations such as H&R Block and ITT. Joe resides in Chandler, Arizona with his wife and 12 year old twins, and is an avid traveler when time permits.
Session:
10:15am – 11:15am
B/C
EDU
EDU Marketing Automation: The Technology & Proven Strategies You Need Today
Join us to learn more about how the EDU Marketer of today is using innovative ways to attract a shrinking pool of savvy student prospects in a more competitive age. The last few years have been filled with change, speculation and consolidation for both education and new student prospect generation. The regulatory environment has often been difficult to understand and interpret, and student prospects today have an increasing number of options. This presentation will talk about how the industry has transformed in recent years and how both lead buyers and lead sellers have adapted. We will discuss topics that include Relevant Technology, Campaign Efficiency, Compliance, and Data Analytics.
Key Takeaways:
- State of the Union – Change is constant in EDU
- Marketing Compliance & Analytics – Transparency is key
- Rethinking Business Intelligence – How to disrupt the normal
- Removing the Roadblocks – Gain tips & tools for quick roll-outs
