JT Benton
CEO, Workbook 6
About JT
JT Benton is the founder and CEO of Workbook 6, a one-of-a-kind partnership development business serving clients in over 20 industries. Through the creation and operation of this thriving, young business, JT has emerged as a thought leader on topics such as strategic partnerships, customer acquisition, performance marketing, entrepreneurial pursuits, leadn growth strategies, and many others. Hi ‘no-pitch’ approach to public speaking and event facilitation has been praised by show promoters, speakers, and attending audience members.
Session:
11:15am – 12:00pm
Main Hall
BtoB
Breaking Down the Big Deal: How to Win Game-Changing Performance Marketing Engagements
Transactional and dynamic, the lead generation space is among the world’s most efficient economies. Impressions, clicks, leads and calls trade in milliseconds, often between parties who scarcely know one another. Rising above this tech-driven commerce, though, are a few high-profile, enterprise-level engagements. These deals can change everything for a company, but few businesses actually do what it takes to win them.
This session, led by JT Benton, will focus on helping companies of all sizes better understand the dynamics of a big deal. Drawing on his own experience building a company that provides enterprise partnership services, JT will share a number of key findings with the audience. Attendees will learn:
• Strategic planning concepts for sales and business development teams that want to land big deals;
• Prospecting methodologies to help teams find and engage the true decision makers in big companies;
• Pipelining tactics which help the entire organization better understand the process;
• Messaging and positioning concepts that set firms apart from their competition;
• Contract and procurement advice for getting deals across the line;
• Account management and client success tactics that help the deal stay and grow
