Executive Director, Innovate Charlotte

About Keith

Keith Luedeman’s business experience began with IBM. He spent the first 7 years
after college working for the industry leader in a variety of Technical and Sales
positions, gaining the experience of starting the IBM Consulting Services Groups
in NC and SC. He attended the IBM President’s Class and CEO Business
Strategies, taught by Harvard Business School and The Business of Banking
class taught by Kellogg & Wharton Business School professors, as well as the
Dale Carnegie Human Relations and Public Speaking Course.

Starting with a small investment, goodmortgage.com paced its growth. Keith
treated the company as a small business that had to succeed for the long-term
instead of gambling on venture capital and a quick exit strategy. By focusing on
growing wisely, spending wisely and hiring wisely, Keith has built a thriving
lending leader whose presence is felt throughout the loan industry. Even when the
industry was in decline, goodmortgage.com sustained growth. The company was
named the Online Lender of the Year Industry Award at the Mortgage Bankers
Association National meeting, and was subsequently purchased by PIMCO
backed entity in 2016. Keith has recently exited the company after a 2 year
employment contract.

Keith is currently functioning as an active investor in the Charlotte Region, a
mentor to startups, and is serving as Executive Director of Innovate Charlotte, and
Board Chair

 

Session:

1:00pm – 1:45pm
E/D
Mortgage

Consumer Engagement Evolution – 20 years of Customer Outreach

Listen in and discuss how the mortgage consumer engagement evolution has affected how you do business. In this session Keith will discuss how engaging customers has evolved from direct mail, newspaper ads, flyers to FB Messenger, Face-to-Face video and other future communication channels. Plus, how do these communication channels intend to interact with POS Digital Closings and other API integrations along the consumers journey.

Speaker: Keith Luedeman