Kenneth Kinney
VP of Marketing, Ai Media Group
About Kenneth (Shark)
“Shark” is a highly accomplished and creative marketer and lead generation driver, growth executive, and nationally-renowned consultant and speaker. He is passionate about leveraging data in omni-channel strategies and known for driving growth in Digital Marketing and Advanced and Addressable TV. He’s lead national campaigns working with brands including Acxiom, Citi, Chase, Target, GM, American Express, FedEx, Honda, Toyota, TD Ameritrade, Panera, TruGreen, and over 50 colleges and universities. He has also hosted and produced TV and live Radio programs. He is the VP of Marketing and Digital Strategy at Ai Media Group and also the host of “A Shark’s Perspective” (www.asharksperspective.com) a nationally recognized podcast with the Who’s Who of subject matter experts and thought leaders in marketing and advertising.
Session:
10:15am – 11:15am
Main Hall
ALL
Insurance
Mortgage
Solar
EDU
How to Leverage Voice for Lead Generation
Smart speakers are dominating the conversations in today’s news cycles about audio and voice. But there is so much more to the disruption and how it can affect your leads and sales. Voice strategies for lead generation require that you consider whether the voice-activated content from Alexa, Siri, or Google Home says you are the winner. These audio wars can create a deafening silence if you don’t win with the right tactics.
Actionable Strategies/Takeaways:
–Lead generation tactics for applying voice to optimize your advertising
–Create hyper local strategies for optimizing Alexa/Siri/Home and home devices
–How to implement a best-in-class call intelligence strategy
–Leveraging Podcasts to create thought leadership
–Activate Voice SEO tactics proven to improve Content Marketing performance(You have the Velocify’s of the world with their call center pitches but this one covers everything from Call Intelligence softwares like Invoca and Marchex; leveraging podcasts for thought leadership; Voice SEO; Alexa/Siri/Home optimization for Hyper local strategies; SRT files; audiograms for lead gen; etc.)
