Mark Paetz
Vice President, MatchMaximizer
About Mark
Mark is the Vice President of MatchMaximizer, a proprietary contact center platform that creates one unified process for scripting, scoring, API results and more. Mr. Paetz joined the MatchMaximizer team with an extensive background in call center operations, technology, and management. Using his experience, he is responsible for successfully implementing new process improvement methodologies and campaign configurations. Through constant monitoring and communication, he ensures MatchMaximizer and its products exceed client expectations.
Session:
10:15am – 11:15am
B/C
EDU
EDU Marketing Automation: The Technology & Proven Strategies You Need Today
Join us to learn more about how the EDU Marketer of today is using innovative ways to attract a shrinking pool of savvy student prospects in a more competitive age. The last few years have been filled with change, speculation and consolidation for both education and new student prospect generation. The regulatory environment has often been difficult to understand and interpret, and student prospects today have an increasing number of options. This presentation will talk about how the industry has transformed in recent years and how both lead buyers and lead sellers have adapted. We will discuss topics that include Relevant Technology, Campaign Efficiency, Compliance, and Data Analytics.
Key Takeaways:
- State of the Union – Change is constant in EDU
- Marketing Compliance & Analytics – Transparency is key
- Rethinking Business Intelligence – How to disrupt the normal
- Removing the Roadblocks – Gain tips & tools for quick roll-outs
