Morgan Hale
General Manager, Ensurian
About Morgan
As the GM of Ensurian, Morgan leverages technology, sales and operational excellence in the Insurance arena. Her aggressive pursuit of continually merging business intelligence and real-time data implementation with call center technologies has yielded hyper-success, both personally and professionally. Morgan leads a salesforce team of 100 plus that consistently yields $50 million in revenue annually. Morgan has emerged as an industry expert in lead generation, customer acquisition and call center dynamics. She has also served as a consultant for business owners and call center operatives across the nation, in multiple industries including marketing, insurance, real estate and health care sharing ministries.
Session:
9:30am – 10:15am
Main Hall
ALL
Insurance
Mortgage
Solar
EDU
Identity Resolution Do’s & Dont’s: What Lead Marketers Need to Know
To meet the speed and personalization demands of today’s consumer journey, lead sellers and lead buyers require identity resolution with access to high quality identity data that helps optimize lead qualification, broaden the lead pool, expand marketing reach and ultimately drive more conversions. This session will explore the intersection of many identity data and lead gen nuances and best practices to ensure lead marketers know how to best enable and leverage identity resolution.
