VP Business Development, Protect America
Ryan Pombrio
Website: https://www.protectamerica.com/
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About Ryan

Ryan is the VP of Business Development at Protect America, one of the largest home security providers in the US. There he oversees all partnerships as well as lead generation. Ryan is a recognized expert in technology, marketing, and lead generation, cultivated from a wealth of expertise in advertising.
Ryan specializes in sales and marketing with a highlight on leveraging technology to fuel growth and automation. Previously at ActiveProspect, Ryan helped the company grow 500% and supported clients such as P&G, Dell, and Timberland.
Throughout his career, Ryan has advised dozens of Fortune 500 companies on Customer Acquisition.

Session:

 

2:30pm – 3:00pm
B/C
Mortgage
Solar
EDU
Insurance

 

How to Save 20% of Your Lead Spend – Building a Process to Win!

Building a successful customer acquisition program involves a lot more than just getting leads. This session will dive into specific tactical things you can do to improve your overall performance. What are the processes and procedures you can implement to elevate conversion and minimize the junk. This session should be required for anyone managing a lead generation advertiser budget.

Key Takeaways: 

  • Specific data points and filters you should look at

  • How to setup and automate a lead return program

  • How to avoid common pitfalls of lead buyers

  • The ideal technology stack to achieve your goals

  • Who was the worst lead vendor in history