About Zachary

Zac is the Senior Affiliate Program Manager at Vivint Smart Home, a leading home security company. Zac is a seasoned marketing professional whose track record is characterized by consistent revenue growth within a variety of verticals, which include web hosting, home services and health and beauty.

Session:

2:30pm – 3:15pm
G/F
Solar

Consumer Data Augmentation for Home Services/Solar in 2020

This session will discuss the increased importance of using 3rd party data, filtering and optimization in the modern age of solar lead generation both by sellers and buyers.

Panelists from both sides will discuss the evolving strategies of using real-time data to enrich, filter and make key decisions that improve campaign conversions, CPL and the customer journey.  We’ll explore leveraging data analytics, the various filtering methods and the solar lead generation ecosystem as a whole.

Key Takeaways:

• Discover the key measures of agent performance for efficiency and quality
• Find out how to use consumer demographic data to help gain lift within the contact center
• Learn how data enhancements can add value and continuous improvement in your contact center
• Identify the types of data you need or can use to convert a consumer to sale and ultimately into a install
• Understand the true value data brings to your understanding of your buyer personas
• Learn to identify and analyze specific audiences for hyper-targeted experimentation
• How to leverage layered data in your experimentation programs to drive growth