Lead Buyer Summit 2027
The Lead Buyer Summit is Lead Generation World’s buyers-only pre-show program for companies that buy leads for their own business. Qualified end lead buyers can apply for a $395 pass that provides access to the Lead Buyer Summit and LGW.
Lead Generation World 2027 takes place February 17–19 at Gaylord Pacific Resort & Convention Center in San Diego. The Summit gives lead buyers a dedicated reason to attend an event built around the full lead generation process, from finding sources to converting inquiries into customers.
Apply for a $395 Lead Buyer Pass
Built around the work of buying leads
Buying a lead is the start of a process. You still need to understand where it came from, whether it fits your business, how it reaches your team and what happens after the first contact. Those decisions affect what you can afford to pay and which sources deserve more of your budget.
LGW’s buyer program supports the people responsible for that work. Our mission is to help buyers evaluate lead sources, improve lead management and make better use of their marketing spend. An educated buyer can set clearer expectations with suppliers, ask better questions and understand what the numbers are telling them.
Who should apply?
The discounted pass is for people who work for qualified end lead buyers: companies purchasing leads solely for their own customer acquisition that do not sell leads or provide marketing or related services to other companies. A mortgage company buying leads for its own lending business can qualify if it meets these criteria. Insurance companies, solar installers, home services brands, finance companies, colleges and universities may also qualify under the same rule.
Lead sellers and brokers, publishers, marketing agencies, call center companies, and providers of marketing or related outsourced services are not eligible, even if they also buy leads. This also includes click marketplaces, data companies and SaaS providers serving lead buyers. These companies can participate in the wider LGW conference through the appropriate general registration or exhibitor options.
Review the full qualification criteria and application. Submitting an application does not guarantee approval or a discounted pass.
Questions worth bringing to LGW
Arrive with a few specific questions about your current lead program. For example:
- What do I need to know about a source before agreeing to a test?
- How should I compare shared leads, exclusive leads and transferred calls?
- What information should my team capture to compare sources fairly?
- Where are leads being lost between delivery, contact and a completed sale?
- Which technology or service would solve a problem we have already identified?
Use those questions to guide your preparation and the conversations you choose to have. They are a practical starting point for buyers assessing their options.
Connect the Summit with the wider LGW conference
LGW brings together lead buyers, lead sellers, advertisers, agencies, technology platforms and service providers across industries including insurance, Medicare, mortgage, home services, education and financial services. That broader community makes the conference relevant to several parts of a buyer’s business, from source selection to routing, contact and conversion.
Explore the LGW agenda page for published program information and the past-attendee overview to understand the wider community. Past participation does not confirm attendance at the 2027 event.
Apply for buyer access
The application asks about your company, your role and the products or services you want to learn about at LGW. Provide accurate business information so your eligibility can be reviewed. Discounted passes are limited and subject to approval.
Apply for the $395 Lead Buyer Pass
