May 1, 2023    Comment off

Leveraging Framing, Social Proof, and Cognitive Fluency for Skyrocketing Email Response Rates

With the growing importance of email marketing in today’s digital landscape, marketers are always looking for ways to optimize their campaigns to achieve better response rates. By employing psychological principles such as framing, social proof, and cognitive fluency, marketers can significantly enhance their email response rates. In this article, we will explore how these strategies […]

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July 22, 2020    Comment off

Ep 38: Jen Capstraw, Women of Email

In this episode, we are joined with Jen Capstraw from the Women of Email Association. Jen shares her experiences as a woman navigating the marketing world, her efforts to help other women, and her efforts to support the Women of Martech initiative.

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