The LGW Lead Buyer Certification Program is an ongoing learning curriculum through designated conference and webinar sessions. The curriculum's primary focus is on best practices that will help the lead buyer become more successful with the buying and management of inbound inquiries. Topics will include compliance guidelines, lead buying best practices, lead generation best practices, lead nurturing best practices, and lead management best practices.

The LGW Lead Buyer Certification prgram has multiple levels that can be earned through ongoing education. To achieve the first level of certification an individual will need to complete 5 designated sessions or webinars, also known as “courses”. For every 5 courses completed an individual will earn an additional certification level.

A person looking to get certified or continue with the ongoing certification program must attend the designated sessions at Lead Generation World and/or attend designated webinars hosted by Lead Generation World or its partners throughout the year.

A participant in the program will utilize the mobile application provided by Lead Generation World, to take an exit quiz following each session or webinar. These quizzes will consist of 5-10 questions specific to each session. If the participant scores above a 75% on their combined score they will be provided with an LGW Lead Buyer Certification.

Participants will receive a digital certificate stating their completion of a certification level. They then can add their certification to their resume, Linkedin profile, and/or email signature.