I want to personally invite you to join Lead Generation World, but first I want to share with you what Lead Generation World is and also a little information as to why you should consider attending.

Who is Lead Generation World?

The lead generation world is made of companies across many different industries that all have a common goal of driving more sales. It is also comprised of thousands of companies that support those efforts. Whether it might be top-of-funnel companies that segment and target prospects or bottom of the funnel companies that support the processing of each sales prospect, they are all included in the performance marketing and lead generation process. Subsequently, these companies make up the world of lead generation.

I should also take a moment briefly share who I am. My name is Michael Ferree and I am a passionate advocate for the Lead Generation industry. As with many in the industry, my entrance into lead generation wasn’t exactly intentional. As a recent graduate, I found myself applying for a job that included the buying and distribution of online mortgage and insurance leads. At the time, I wasn’t entirely sure what a “lead” was, but was hired and took on the challenge of figuring it out!

I quickly realized that something seemingly simple was actually something quite complex. Making it even more difficult was that there were companies calling me daily pitching the same “amazing” services with little differentiators. The challenge increased when I realized that many of the companies weren’t being honest in explaining how they generated their leads. Often times coming to that conclusion would cost thousands of dollars and many wasted hours. I had enough! I made it my mission to start sharing my experiences with my industry peers via a blog. It quickly gained traction because there was a whole community of people facing the same challenges.

Years passed as I moved from the buy side of the lead generation equation to the sell side, all the while my passion for helping companies navigate this industry continued. I was lucky enough to help continue and grow the efforts of the LeadsCouncil Association, which formulated and promoted industry best practices. I also had the opportunity to create and launch a very successful Buyers Summit that was included in a popular industry conference.  The efforts all followed my passion for helping companies shorten their learning curve and become more successful with their lead generation efforts.

What is Lead Generation World?

As I see this industry continue to expand, become more mature, and increase its sophistication I still see a huge need for meaningful education and networking opportunities.  Companies of all sizes are still struggling to navigate this industry because of a lack of peer-to-peer education and networking opportunities. Lead Generation World (LGW) is a conference that is going to focus on providing these specific opportunities like no other event as done before.

LGW is an event for all parties of the lead generation ecosystem to learn, network, and subsequently, grow their business. More importantly, these opportunities will be jam-packed with information that you can take back to your organization and immediately apply.

When is Lead Generation World?

Coming January 19th, 20th and 21st of  2020 we will be hosting our inaugural event in Denver Colorado. The 2 1/2 day event will facilitate unparalleled learning and networking opportunities for lead buyers across numerous verticals, C-Level executives, service providers, lead sellers, and marketers.

Leading up to this event, and continuing on until the next event, I will be hosting regular podcasts that will include organic conversations with industry experts. My goal will be to highlight the brightest minds in our industry and promote information that you likely will not hear anywhere else.

Why Lead Generation World?

This industry is full of smart, highly successful industry experts, but it is also full of new fresh faces that are struggling to navigate the lead generation world. It is my mission to bring these two parties together for the great good of our industry. If you are looking to expand your network, knowledge base, and company growth, then Lead Generation World is for you!