LeadsCon vs. Lead Generation World: both belong on the shortlist for companies that buy, sell or support leads. The choice comes down to the people you need to meet, the work you want to improve and the full cost of participating. Start there before comparing conference size or ticket prices.

Published by Lead Generation World, one of the events compared below. Event details checked September 28, 2026. This guide covers the 2027 editions.

LeadsCon and LGW: the 2027 facts

Planning question	Lead Generation World	LeadsCon
When?	February 17–19, 2027	April 5–7, 2027
Where?	Gaylord Pacific Resort & Convention Center, San Diego area; the venue is in Chula Vista, California	MGM Grand, Las Vegas, Nevada
Who is it for?	Lead buyers, sellers, advertisers, agencies, platforms and service providers	Professionals generating, buying, distributing or measuring leads
Buyer access?	$395 Lead Buyer Pass, subject to application and approval; includes LGW and the Lead Buyer Summit	Corporate lead buyers can inquire about special rates
Other passes?	Check the current general registration rate	The page currently lists a $999 conference pass and a $1,995 vendor/supplier pass
Where to verify?	LGW event information and buyer application	Official LeadsCon 2027 page

These pass categories are not equivalent. Eligibility, booking date and inclusions affect what your company pays. Check the appropriate category before using any advertised rate in a budget. A qualified buyer offer should not be presented as the price every attendee can obtain.

Start with the business decision you need to make

A lead buyer looking for two additional insurance sources has a different job from a platform looking for distribution partners. An agency expanding into home services needs different conversations from an established seller renewing advertiser relationships. Write that job down before you book.

For a buyer, a useful objective might be to leave with a shortlist of sources worth testing and a clear set of evaluation criteria. For an exhibitor, it might be conversations with companies that meet a specific customer profile, followed by agreed next steps. Neither objective is measured well by the number of badges scanned.

What should lead buyers compare?

LGW’s focus spans the work from campaign creation through lead conversion. Its Lead Buyer Summit and application-based buyer pass give end buyers a specific path into the event. Review the eligibility details before applying; submitting an application does not guarantee approval.

For either event, assess whether you can make progress on the buying decisions in front of you:

• Source fit: Can prospective partners support your vertical, geography, volume and qualification requirements?
• Acquisition transparency: Can a source explain how the inquiry originates, how it reaches you and which other parties handle it?
• Testing readiness: Can you agree on delivery specifications, acceptance criteria, reporting and a sensible test budget?
• Operational fit: Will delivery and follow-up work with your staffing, systems and available capacity?

Use LGW’s past-attendee information to understand the kinds of companies the event has attracted. Historical participation helps with research; it does not confirm that a particular company will attend in 2027. Ask about current participation when a specific relationship is central to your decision.

What should exhibitors and sponsors compare?

A booth should have a job. That might be demonstrating a lead-management workflow, opening conversations with advertisers in one vertical or introducing an established product to a new category of buyer. Define that job before choosing a footprint or sponsorship.

Request comparable proposals covering space, included passes, placement, branding, delivery deadlines and any additional participation costs. Separate guaranteed package inclusions from outcomes that depend on your preparation and follow-up. Visibility is useful, but a logo placement does not guarantee a qualified conversation or a sale.

Review LGW’s exhibitor and sponsorship options with your target audience and demonstration in mind. Bring a clear example of the problem you solve, a short qualification question and an easy next step. Those details make it easier for a prospective customer to understand whether a longer discussion is worthwhile.

Compare the full trip and the timing

Add registration, travel, lodging, staffing, exhibit services and follow-up time to your budget. Then decide what progress would justify that investment. For a seller, that could be a defined number of qualified opportunities. For a buyer, it could be getting a suitable source through evaluation and into a controlled test.

Timing matters, too. Look at when your team can evaluate new partners, implement changes and make purchasing decisions. An introduction is more useful when someone owns the next step and has time to act on it. If you attend both events, give each a separate purpose and track whether the second adds new relationships or advances existing ones.

Read the agenda for practical relevance

Look for sessions that address a problem your team is working on: evaluating sources, improving lead handling, choosing technology or measuring acquisition performance. Assess the specific topic and speaker experience. A broad theme such as AI or growth tells you less than a description of what the session will help you do.

Check the year on every speaker and agenda listing. A prior program can demonstrate the subjects an organizer has covered, but it is not confirmation of the next edition’s sessions. LeadsCon’s page currently identifies its displayed agenda and speakers as 2026 material while the 2027 program is pending.

Which conference should you choose?

Put LGW on your shortlist if you want to work through lead-generation decisions with buyers, sellers and the companies supporting the process, and if its buyer program and San Diego setting fit your plans. Review LeadsCon against the same business objectives. There is no reliable shortcut from an event’s headcount to the return your company will earn.

For an LGW decision, choose the next step that matches your role: apply for a qualified Lead Buyer Pass, review exhibiting and sponsorship, or see current event and registration information.