September 28, 2020    Comment off

Ep 42: Jessie Beaudoin, CallAction.co

In this episode, we talk with Jessie Beaudoin, the CEO and Founder of CallAction.co. Jessie shares some great stories of entrepreneurship, as well as a number of best practices around texting and lead follow up.

Read More

September 22, 2020    Comment off

LGW Podcast 41: Karol Kelner and Alexander Higson from CJ Affiliate

In this episode we are joined with Karol and Alexander from CJ Affiliate. We discuss all things lead generation in the UK. Listen in to hear what they see across the CJ network on what campaigns are working, what trends they see, and so much more. To contact information:Karol Kelner: karol.kelner@cj.comAlexander Higson: alexander.higson@cj.comGeneral: cj_uk_leadgeneration@conversantmedia.com

Read More

August 18, 2020    Comment off

EP 40: Amy Gesenhues

In this episode, Michael talks with Amy Gesenhues, a freelance marketing technology writer formerly at Third Door Media, the home for Martech Today, Marketing Land, and Search Engine Land.

Read More

August 4, 2020    Comment off

Ep 40: John Challis, Frontpoint

John Challis of Frontpoint joins us for this podcast to discuss all things Lead Gen. John has experience working for some of the biggest lead generation brands in the mortgage industry and he and Mike get to reminisce about the good old days and how they have changed, or maybe how they have not changed.

Read More

July 27, 2020    Comment off

Ep 39: Kathy Bryan, Women of Martech

In this episode, we continue to talk about diversity within the industry. We are joined by Kathy Bryan, the Founder of Women of Martech, and the CMO at Digital Media Solutions and we discuss gender equality and her efforts to amplify the voices of women across the industry. For more information on the Women of […]

Read More

July 22, 2020    Comment off

Ep 38: Jen Capstraw, Women of Email

In this episode, we are joined with Jen Capstraw from the Women of Email Association. Jen shares her experiences as a woman navigating the marketing world, her efforts to help other women, and her efforts to support the Women of Martech initiative.

Read More

July 2, 2020    Comment off

Ep: 37 Chad Williamson, Fluid Education

In this podcast, we talk with Chad Williamson from Fluid Education. We discuss industry diversity, the EDU industry, and ways we can make a positive change in the lead generation industry as a whole.

Read More

June 9, 2020    Comment off

Ep 35: Todd Stearn, Aragon Advertising

In this episode, we talk with the founder of Aragon Advertising, Todd Stearn. We discuss the topics of affiliate marketing, insurance lead generation, call generation, and the creation and growth of Aragon Advertising.

Read More

May 21, 2020    Comment off

Ep 36: Jason Cutter, Cutter Consulting Group

Being successful in sales and business is more about the ABC’s of closing. In this episode, I get to talk with Jason Cutter of Cutter Consulting Group about what makes a great salesperson. Take a listen and let me know what you think makes a great salesperson.

Read More

April 28, 2020    Comment off

Ep 34: Matthew Conlin, Fluent

In this episode, we talk with Matthew Conlin, the Co-Founder and President at Fluent. We get to hear how he first met his business partner and they eventually took Fluent from 2 to 200+ employees.

Read More