September 18, 2019 Comment off
Expanding an Insurance Enterprise: Vertical Integration vs Horizontal Integration
Some jaws dropped when Prudential Insurance paid $2.35 billion to buy the Seattle-based insurance-technology startup Assurance IQ. However, this expansion by Prudential is expected to save the company costs up to $50 million in 2020 and $100 million by 2022. Of course, these are predictions without any guarantees. Assurance is a top-notch insurance leads provider. […]
September 17, 2019 Comment off
It’s Not About Being a Salesperson, It’s About Having a Sales Process
Time and time again I am reminded, I am not the worlds best salesperson. Most people I know are good at sales but are not a natural born sales assassin. In fact some of the natural born salespeople I know come with more than a few challenges, if you know what I mean. However a […]
September 4, 2019 Comment off
Lead Generation World Podcast EP. 6 – JT Benton
Listen in to our conversation with JT Benton of WorkBook6 as we discuss BtoB sales, Linkedin, and why Lead Generation World was created.
September 4, 2019 Comment off
Building Strategic Relationships for Success
You may have hundreds of connections on LinkedIn and are shocked to find that despite the outpouring off adds and likes, your account has gotten you nowhere. You may have put lots of effort into building up your network of associates and made sure to add people who work in the arenas that you thought […]
August 28, 2019 Comment off
Lead Generation World Podcast Ep. 5 w/ Dan Redman
Host: Michael FerreeGuest: Dan Redman, SalesEnable.us
August 14, 2019 Comment off
Are All Lead Generation Companies the Same?
With the advent of technology, the leads industry came to life. Everyone is buying leads, whether they work in insurance, real estate, estate planning and other industries that sell a product or service. There are variances in the volumes sold: some buyers buy in the dozens, others in the hundreds. As is the case with […]
August 11, 2019 Comment off
Jeff Kreisler Announced as Keynote!
Lead Generation World is excited to announce that Jeff Kreisler will be our keynote speaker for the Denver 2020 event! Jeff is a bestselling author, award-winning performer, the Editor-In-Chief of PeopleScience.com – leading the conversation about applied behavioral insights – and a sought-after speaker for finance, tech, communications, experience, design, engagement and consumer organizations. Lead […]
August 6, 2019 Comment off
Lead Generation World Podcast Ep. 4 – Joey Liner of Digital Media Solutions
Listen into my conversation with Joey Liner of Digital Media Solutions as we discuss the evolution of calls as well as ways to market at scale. Host: Michael FerreeGuest: Joey Liner
August 6, 2019 Comment off
How about “Making Text Messages Work for Your Insurance Business
Text Message marketing is becoming a valuable tool to communicate with clients for many businesses. It’s a more personal way of connecting with customers and you’re almost guaranteed to get your text read. If you’re considering adding texting to one of the forms of communication you have with clients, you should consider an automated texting […]
July 10, 2019 Comment off
5 Ways to Nurture Leads and Existing Clients for Maximum Profit
Your existing book of business is a tremendous and probably untapped resource. If you sell one vertical of insurance alone, there’s an easy way to grow your business without having to establish a single new relationship: sell other verticals. You can do this by becoming a generalist, which may be the opposite you were told […]
